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| Strongly Disagree | Disagree | Neither agree/disagree | Agree | Strongly Agree | ||
| 1. | Hong Kong is a world city brand. | 1 | 2 | 3 | 4 | 5 |
| 2. | Hong Kong is in the top ten in world city rankings. | 1 | 2 | 3 | 4 | 5 |
| 3. | Hong Kong compares favourably, with New York and London as a leading world city brand. | 1 | 2 | 3 | 4 | 5 |
| 4. | Hong Kong is a leading global financial hub. | 1 | 2 | 3 | 4 | 5 |
| 5. | Hong Kong is a leading global tourist destination. | 1 | 2 | 3 | 4 | 5 |
| 6. | Hong Kong is a leading global economic hub. | 1 | 2 | 3 | 4 | 5 |
| 7. | Hong Kong is a major global political centre. | 1 | 2 | 3 | 4 | 5 |
| 8. | Hong Kong has a world-class international airport. | 1 | 2 | 3 | 4 | 5 |
| 9. | Hong Kong is well connected to other major global cities. | 1 | 2 | 3 | 4 | 5 |
| 10. | Hong Kong is a major gateway to Asia. | 1 | 2 | 3 | 4 | 5 |
| 11. | Hong Kong is Asia's World City. | 1 | 2 | 3 | 4 | 5 |
| 12. | The Shanghai-Beijing-Hong Kong triad is important to Hong Kong. | 1 | 2 | 3 | 4 | 5 |
| 13. | Overall, Hong Kong is more competitive than Shanghai. | 1 | 2 | 3 | 4 | 5 |
