Who is conducting the research
Professor Bill MerrileesDepartment of Marketing |
Dr Dale MillerDepartment of Marketing |
Dr Wei ShaoDepartment of Marketing |
Dr Gloria GeDepartment of International Business and Asian Studies |
Why is the research being conducted
This research is part of a study conducted by Griffith University to investigate what residents think about their city. This part of the study asks Hong Kong residents what they think about Hong Kong.
What you are asked to do
You will be invited to participate in a survey, and asked questions about your experiences as a resident of Hong Kong. The questions will include what you feel about Hong Kong as a place to live, and your experiences including accommodation, attractions, shopping, restaurants, business environment and how environmentally-friendly the city is in terms of transport.
Selection of potential participants
Potential participants are anyone (adults) who lives in Hong Kong. No other conditions apply. You have randomly been selected from a large database of Hong Kong Web users.
Risks of the research
There are no risks to you.
Expected benefits of the research
The findings of this research will enable a greater understanding of the nature of major cities and the components that go to form the attitudes to the city. It is important to understand how the public perceive these issues, in their own words. The results will assist the development of public policy.
Your privacy
The conduct of this research involves the collection, access and/or use of your identified personal information. The information collected is confidential and will not be disclosed to third parties without your consent, except to meet government, legal or other regulatory authority requirements. A de-identified copy of this data may be used for other research purposes. However, your anonymity will at all times be safeguarded. For further information consult the University’s Privacy Plan at www.griffith.edu.au/about-griffith/plans-publications/Griffith-univeristy-privacy-plan or telephone +61 (0) 3735 5585.
Your confidentiality
The original data will be stored securely according to the University’s guidelines. Individual participants will not be identified in any subsequent publications without prior agreement.
Your participation
Your participation is entirely voluntary. If you decide to participate, you do not need to answer any question that you feel uncomfortable about. You can withdraw at any time.
Questions/further information
For further information about this research project, please do not hesitate to contact:
Dr Gloria Ge
Department of International Business and Asian Studies
Griffith Business School
Email: worldcitybranding@griffith.edu.au
The ethical conduct of this research
Griffith University conducts research in accordance with the National Statement on Ethical Conduct in Human Research. If you have any concerns or complaints about the ethical conduct of this research project, please contact the Senior Manager, Research Ethics and Integrity at +61 7 3735 5585 or research-ethics@griffith.edu.au.
Feedback to you
After the completion of the research, a summary of the research findings will be made available by email to you at your request to worldcitybranding@griffith.edu.au or by supplying your email at the end of the survey.
Expressing consent
Consent will be authorised by completing the survey, which is voluntary.