
Who is conducting the research
| Professor Bill MerrileesDepartment of Marketing | Dr Dale MillerDepartment of Marketing | Dr Wei ShaoDepartment of Marketing | Dr Gloria GeDepartment of International Business and Asian Studies | 
Why is the research being  conducted
       This research is part of a study  conducted by Griffith University to investigate what residents think about  their city. This part of the study asks Hong Kong residents what they think  about Hong Kong.
What you are asked to do
  You will be invited to participate in a  survey, and asked questions about your experiences as a resident of Hong Kong.  The questions will include what you feel about Hong Kong as a place to live, and  your experiences including accommodation, attractions, shopping, restaurants, business environment and how environmentally-friendly the city is in terms of transport.
Selection of potential  participants
       Potential participants are anyone  (adults) who lives in Hong Kong. No other conditions apply. You have randomly  been selected from a large database of Hong Kong Web users.
Risks of the research
       There are no risks to you.
Expected benefits of the  research 
       The findings of this research will enable  a greater understanding of the nature of major cities and the components that  go to form the attitudes to the city. It is important to understand how the  public perceive these issues, in their own words. The results will assist the  development of public policy.
Your privacy
    The conduct of this research involves  the collection, access and/or use of your identified personal information. The  information collected is confidential and will not be disclosed to third  parties without your consent, except to meet government, legal or other  regulatory authority requirements. A de-identified copy of this data may be  used for other research purposes. However, your anonymity will at all times be  safeguarded. For further information consult the University’s Privacy Plan at www.griffith.edu.au/about-griffith/plans-publications/Griffith-univeristy-privacy-plan or telephone +61 (0) 3735 5585.
Your confidentiality
       The original data will be stored  securely according to the University’s guidelines. Individual participants will  not be identified in any subsequent publications without prior agreement.
Your participation 
       Your participation is entirely  voluntary. If you decide to participate, you do not need to answer any question  that you feel uncomfortable about. You can withdraw at any time.
Questions/further  information
       For further information about this  research project, please do not hesitate to contact:
       Dr Gloria Ge                   
       Department of International Business and  Asian Studies
       Griffith Business School
       Email: worldcitybranding@griffith.edu.au
The ethical conduct of this  research 
       Griffith University conducts research in  accordance with the National Statement on Ethical Conduct in Human Research. If  you have any concerns or complaints about the ethical conduct of this research  project, please contact the Senior Manager, Research Ethics and Integrity at +61 7 3735 5585 or research-ethics@griffith.edu.au.
Feedback to you
       After the completion of the research, a summary of the research findings will be made  available by email to you at your request to worldcitybranding@griffith.edu.au or by supplying  your email at the end of the survey. 
Expressing consent 
       Consent will be authorised by completing  the survey, which is voluntary.